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Problem Identification

One of the biggest risks of building a product is to build the wrong thing. We need to figure out first whether the problem is a real one that needs solving.

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Problem Understanding

Putting yourself in someone else’s shoes in order to know the user better, understanding user’s need at an emotional level which will helps to find optimum solutions.

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Problem Solving

Not just about how a product looks but is also about the need it meets, how it works, how it is used, the way interaction between the user and the solution is provided.

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Problem Learned

We want the products we build to be satisfying and easy to use, but how can we know that’s the case? Start by measuring the experience with evidence rather than opinions.